Hi, I’m Beth.
I’m an all-around creative and concept developer homegrown in Washington, DC. I deliver authentic branding and marketing materials to clients of all shapes and sizes, with smooth execution and a touch of wit. Whether it’s coming up with a campaign for Shark Week, building a new brand for a steakhouse at the W Hotel, or simply reaching out visually through messaging to encourage others to vote – my approach is the same: I believe in the value of making complicated things simple. Connecting customers with the heart of brands is the fire that drives my creative execution.
I spend my time in the grey areas in order to give life to new ideas with the clarity of black and white. I believe, above all, in simple and direct communication between form and content. Success in design is all about how it relates to people. My relationships with clients are as straightforward and purposeful as the work I strive to produce for them.
Don't hesitate to contact me if you'd like to put my mind to work.
bethhcrichton@gmail.com
Located in Washington DC, open to relocation
Clients.
Google Politics, NIKE, Discovery Channel, Forbes, NASA, ESPN, FEMA, Samsung, American Express, Coca Cola Companies, US Department of Health and Human Services, Warehouse Productions and Events, Southwest Airlines, Ben and Jerrys, Four Seasons Hotels, W Hotels, Loews Hotels, Marriott International, The Ritz-Carlton Hotel Company, Melia Hotels, Chevy Chase Land Company, Restaurant Casolare, Walter Reed, JBG, New City Brewery, and Monday Properties.
Awards + Recognition
Best of Brand Design // Print Magazine 2019
Best of Brand Design // Print Magazine 2017
Best of Brand Identity // AIGA 2016
Vanity Fair, 2-page spread // The Watergate Revisited Event
Published in Communication Arts // Brand Design
AIGA Washington DC Chapter Senior Member
Core Skills.
Art Direction • Creative Strategy • Brand Development • Advertising • Marketing Strategy • Information Architecture / Infographics • Identity Design • Copywriting • Event Marketing and Design New Business Development • Trend Forecasting • Package Design • Icon Design • Digital and Print Campaigns • Strong Style and Voice • Design Principles, Illustration, and Photography • Concept to Presentation • Website Design • Social Asset Creation • Email Marketing • Motion Graphics • Corporate Presentations • Global and National Brand Expertise • Innovation Management • Sketches • Storyboards • Typography • Workflow Management • Cultural Trend Analysis • Target Market Research • Agency Management • Project Management • Cross-Channel Visual Communication Strategies • Building Relationships • Thrives in Fast-Paced Environments • Cross-Functional Leadership • Creating Buy-In • Flexible • Active Listener • Strategic Agility • Time Management • Deadline Oriented